Ashley E. Kingsley

Posts Tagged ‘Support’

Independent We Stand

In Uncategorized on October 29, 2011 at 2:56 pm

Daily Deals for Moms is celebrating 20 months in business. From the beginning, we saw the Mom market getting left behind in the Daily Deal offerings. We also saw small business getting pummeled when they offered a deal with the big conglomerates. Thousands of deals sold, for a small mom and pop shops, isn’t a desirable outcome. After all, isn’t this about assisting business owners with their advertising campaigns, while offering great deals?

Over the last 20 months, we have witnessed the fallen soldiers of small business, and it has made us quite sad. Many, have gone out of business, after offering a deal with a big conglomerate. Their bottom line got crushed. We are in this business, for the opposite reason – we are here for the small business. We have spent the better part of two years working really hard to educate merchants on the deal process while structuring offerings that will encourage repeat business. We aren’t interested in ‘deal seekers’ and neither are the merchants. We want to see our neighborhoods thrive.  I often say “I don’t want to live in a Wal-Mart world.”

We have worked diligently to create meaningful relationships with small business owners all across the country and structure offerings so they don’t cripple the business owners, they encourage consumer loyalty and raise brand awareness. This was our goal from the start, and it continues to be today.  We have had several business owners call to tell us “I was able to keep my doors open as a result of running a deal with Daily Deals for Moms.”   This delights us to no end.

We are now in 26 cities and growing. We have Head Moms in each city, with a focus on local. The women we work with are amazing, dedicated, vibrant, creative and strong. We have assembled a dynamic team and created jobs in a time when many, cannot find employment.

Recently, we have seen a lot of big deal companies try to narrow their focus and localize deals. We feel proud, that we were the first, to recognize, it has to be hyper-local and it must be well-intentioned. We are also proud, that we were the first in the industry to offer small businesses the opportunity to cap their deals. If their budget would only allow for 50 to be sold, we would turn off the offer at 50. We look at this as an advertising campaign. We ask business owners to look at their budgets and determine how much they would spend on marketing and advertising?

We are here for the small business owners and we are here for the Moms.

We recently partnered with a few amazing organizations that I wanted to share.

Mamazina Magazine is the ‘Heart & Soul Of Women’; Sharing mother’s perspectives in print and online.  A great tribute to all things Mom, and all things creative, brilliant, inspiring and rock n roll. Joy Rose, the founder, also puts on MAMAPALOOZA… talk about awesome! Moms aren’t just changing diapers and juggling home/work life… we are rockin’ too, didn’t ya know? As if Joy isn’t busy enough, she also runs M.O.M – The Museum of Motherhood. Again, stunning way to capture our diverse lives and women and as moms. Take a moment to check out her nobel undertakings.

We have also carved out a partnership with Independent We Stand. All things local. Taking a stand for small business. Independent We Stand is a movement of independently-owned local businesses across the country dedicated to educating their communities about the importance — and the benefits — of ‘buying local.’ Clearly, this was a match made in small business heaven. We are thrilled to be working with them and our merchants are as well. All small business merchants can add their information to IWS database as a way to raise their search engine traffic, organic search, SEO, and hyper-local awareness.

We are lucky.

We are in the midst of continuing to grow, as well as roll out some pretty awesome stuff (if I do say so myself). Thanks, for your support, as always.

Support local, YO!


Awakening the Dreamer…The Pachamama Alliance

In Uncategorized on April 18, 2008 at 9:48 pm

AwakeningtheDreamerAwakening the Dreamer a day looking at the most critical issue and greatest opportunity of our time and what we can do about it. The Symposium explores the link between three of humanity’s most critical concerns: environmental sustainability, social justice and spiritual fulfillment.

The Pachamama Alliance  and Associated Consultants International. These two organizations are doing outstanding work around the world and both focus on issues changing through knowledge and ethical competence.

The morning started off with some tremendous statistics that literally made me sick to my stomach. They made me angry. How in the hell did we get here? Our planet in grave danger (no, I am not a tree hugger).

“If you are ready to be disturbed, inspired and moved to action, if you are ready to be introduced to a thriving community of like-hearted, deeply committed cohorts who are actively engaged in awakening from and changing the dream of our modern industrial culture, we invite you to join the conversation.”

I must have missed this tag line when I signed up. But I am glad I am here.

  • US has the highest rate of mental health problems in the world
  • 27% Americans have severe mental disorders
  • Every day 700,000 people are getting help for alcoholism
  • African lions are on the verge of extinction
  • 90% of all large fish are gone from the ocean
  • 40% of Agricultural land is at risk of becoming a desert
  • We breathe 30% more carbon dioxide then our grandparents did
  • 2 Billion People on earth today face water shortages
  • The Gulf of Mexico has a dead zone where nothing can live – 7,000 miles wide
  • 95% of all biologists believe that we are in the midst of mass extinction

These are just a few of the statistics we heard. More to come.

We have had a few breakout sessions which have given us the opportunity to really consider what we must do in order to be change agents. Visualizations have taken us 80 years into the future where we are interacting with our great, great grandchildren.  Our great, great grandchildren asking us “Grandma, what was it like when there was starvation and war? What were elephants like? How did people get along with so much pollution?” These are the questions our great grandchildren ask us, because the world they live in 80 years in the future has changed.  When thinking of these questions coming from my daughters daughter, I am fell totally embarrassed about the world in which I am leaving to my children. The actions we have taken as a whole are destroying not just the environment, but social justice and spiritual calm.

These are difficult topics. I know they are there. I know that I consume to much. I know that waste is commonplace in my home and so is hunger in other homes. I know that sweat shops exist. I know that I don’t recycle. I know that my carbon footprint is HUGE and DISGUSTING. I KNOW THIS… and have known this. And… yet, I haven’t done a damn thing about it?  Why? What are my excuses?

I literally, broke down into tears during one of the video clips they showed of all of our great leaders who have made such great impacts, that of Ghandi, Mother Theresa, Rosa Parks, Diane Fossey, and more. How does one take all of this information in and live in the present while moving toward dire change? As I have hope I have hopelessness. As I have focus, I don’t know where to start.

It is important for me to be conscious of what I focus on and I get to choose my relationship with this information. This is profound!  This information brings great pain as well as a great well of joy for me.

Where should I put my energy so that I can keep growing and learning?  We are leaving this symposium in blessed unrest… this is where we are supposed to be. There is always a little something that draws from our excellence, to keep us moving.

Now I ask myself… how do I lead through change? I start with me. I will be calling the Lakewood Recycling Center on my way home. That is step # 1.

Here are some steps that I can begin with:

I am asking myself these questions:

1) What is my relationship with the Earth?

  • IDEAS:Reduce, Reuse, Recycle. Plant an organic garden. Volunteer with local organizations that work on cleaning up the environment.  Display pictures of nature that inspire you.  Enroll your neighbors in planting trees in front of your home in your neighborhood.  Plan a hike outdoor with your friends, family, or a support group. Buy a reusable water bottle and make sure it is stainless steel. There are to many toxins in plastic. Stop your junk mail. Promote local farmers. Make consumption choices that encourage and support good behavior from private industries so they improve their environmental practices. Investigate and get involved in the Fair Trade movement.  Remove toxic house cleaning products from the household. WANT LESS. When shopping for furniture find out where it is from and if it is sustainable.  Test drive a hybrid car and consider it for your next purchase. Carpool. Eat only when you are HUNGRY.

2) What is my relationship with others/community/social justice?

IDEAS:Investigate organizations that are working to achieve social justice. Get together with your family and talk about your dreams.  Investigate and see if there is a project that can bring your neighborhood together. Engage with a racially/socially different community.  Read a book about day-to-day life about an indigenous culture and consider what it reveals about your culture and its life. Read alternative news sources. Mentor a child. Inform your self about social justice issues and offer to do a program on it at your local school.

3) What is my relationship with myself?

IDEAS:  Breathe deeply. Read one page of something that inspires you. Play with crayon. Stretch your body. Write down your dreams. Take a nap. Listen to someone older than you. Hug a tree. Build a fort. Write down three things you are thankful for. Do nothing for one minute.  Write the answer to “What is the purpose of my life?” Watch films and programs that inspire you. Relax. Smile at yourself. Don’t read your email for one day. Enjoy what you have. Take care about what you put in your mind and your heart. Dream with friends. Spend at least 5 minutes outside each day. Buy only things that you need.  Remember to play.

These are the things I will be working on. I will also celebrate Earth Week. I will dance. I will connect. I will believe.

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