Ashley E. Kingsley

Posts Tagged ‘Startup’

SHE DID IT ANYWAY

In App Technology, New Media, Social Media, Twitter on June 5, 2012 at 5:36 am

 

leap-of-faith

Looking back, I cannot believe what just occurred. It almost feels as if it was a dream… and yet, I know, it wasn’t because I have aged, considerably.  It was a start-up. A beginning. A hope. A fear. A mountain. A valley. A success. Wow.

I find myself  sifting through the emails I filed under “Milestones” so I could begin to digest the last two years of my life, their meaning, significance and the enormity.

From what I have been told, timing is everything. Starting a company, with no plan, no money and no idea, is quite the serious undertaking. Good thing we had no idea what we were in for. We loved the idea and it had legs.

Kismet, indeed.  The stars aligned, yes. But we JUMPED. We moved quickly because we had too. The market was getting penetrated and we wanted a strong foothold.  So we worked, like dogs… and I mean, dogs.  The kids got seconds and our husbands got whatever little pieces that may have been leftover. Our baby, was our company.

Startups are messy and confusing, exciting, wild. Talk about being on a roller coaster.  Many people told us, “We couldn’t do it, not with kids, no way.” The more people told us we couldn’t, we did more, faster, better. Flat out, we set out to turn that notion upside down.  Between my partner and I, we had three kids under 3.  Breastfeeding, diaper changing, sleepless nights,  consistent illnesses, and not to mention just being new moms, WE DID IT ANYWAY. 

We experienced the highest of highs, and the LOWS… of the lows as well. One determines what those are based on a varying degree of things – and we had ours.  Some days were killer. Some days, killed.

The company grew fast and before we could even decide on a logo, we were turning a profit. It was unreal. We were hiring in every state of the Union less than 6 months in.  We were learning things we’d never set out to learn.  Within eighteen months, we were in 18 markets, on national news and radio regularly,  published in major news outlets and frequently asked to contribute our story  and experiences.

The tough part was that there was no time to really relish.  It was always GO TIME. If we weren’t dealing with tech issues, it was human resources, legal, or sales.  We were small and mighty, the wind was strong and sometimes destructive. But we didn’t give in.

And a lot of life happened too…

Between life and children, managing 26+ people  and markets nationwide, ensuring the best customer service in the industry (a promise I made to myself from the start), there was very little ME left. I gave it my all… and then some. So very, very proud.

Someone once told me that I’d never make it to college.  I now had, not only my traditional schooling, I had several Masters degrees in Business, Public Relations, Marketing, What Not to Do, Operations, Sleeplessness, you get the idea.

We did good and we are both proud to say, the “Start-Up” is no longer a Start-Up, but a company, being driven by one of the finest people I know, with one of the best teams imaginable.

We accomplished more with the company than I ever imagined possible. I am so, so very thankful for the experiences, the people I met along the way, the patience and the support from my family and deep kindness from the communities across the Country.

I sold my portion of the company in April 2012, exactly two years from inception. It was time for new adventures. One of the biggest adventures being a full-time stay at home mom for the summer months. This is something that scares me more than going after funding, talking to the media and having a server crash during a big announcement.  Yet, much like I did with the start-up, I am jumping in, literally, with two feet and no idea. I do know, the kids and I will make a splash this summer!

What a RIDE! A journey!

To be repeated. No doubt…

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Launching a Company

In Uncategorized on October 16, 2010 at 6:46 pm

There is something beautiful about startups. I have always had a soft spot for big ideas and collaborative efforts around bringing an idea to life.  There is something very powerful about taking action on an idea and cultivating it from the way it looks and feels, how it operates and how it is perceived by the public once it is launched.

In April of 2010, I was given a great big opportunity to take a company Daily Deals for Moms and make it my own.  The foundation had been poured, and the ball had been set in motion. It was now mine to take, make and grow.  With the enormity of the project and the stellar potential of the business model, I knew I needed a team mate.

I called the one woman, who is everything I am not. She is precise. Detail orientated. Financially literate and extremely diverse in her ability to make things run from SEO to internal systems management.  I called Whitney Trujillo. A strong blend of business savvy, marketing know-how and all things technical.  We formed a partnership based on strengths and it is going well.

Daily Deals for Moms is comitted to supporting small business, keeping capital local and sharing ‘darn good deals.’ I have always been very passionate about the small business.  I have started service relate vantures soley to work closly with small business.  This is no different and I remain very dedicated to making sure I do everything I can to work with small business with Daily Deals for Moms.

Since April 2010, we have opened up the Denver, Boston, Colorado Springs markets, with Portland, Chicago and several other cities in the line up.  We have feet on the street and are formulating meaningful partnerships and learning a lot about the market as it pertains to modern day advertising and marketing.

The landscape has changed, greatly over the last 5 years. Print advertising  is a dying breed, in most cases. Television advertising is also changing dramatically with the ability to DVR or TIVO programs – there is no need to watch commercials anymore; we can fast forward through all of them.

So what do this mean for business?

It means that performance based marketing companies like Daily Deals for Moms is moving into the space with a much more timely way to reach your consumers, directly, with targeted messages. It is very, very powerful.

Excited for the growth of this company and even more excited to continue working with small businesses, and this time, I get to work with them all over the country. That is really, really exciting.

 

 

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