Ashley E. Kingsley

Posts Tagged ‘Deal’

Independent We Stand

In Uncategorized on October 29, 2011 at 2:56 pm

Daily Deals for Moms is celebrating 20 months in business. From the beginning, we saw the Mom market getting left behind in the Daily Deal offerings. We also saw small business getting pummeled when they offered a deal with the big conglomerates. Thousands of deals sold, for a small mom and pop shops, isn’t a desirable outcome. After all, isn’t this about assisting business owners with their advertising campaigns, while offering great deals?

Over the last 20 months, we have witnessed the fallen soldiers of small business, and it has made us quite sad. Many, have gone out of business, after offering a deal with a big conglomerate. Their bottom line got crushed. We are in this business, for the opposite reason – we are here for the small business. We have spent the better part of two years working really hard to educate merchants on the deal process while structuring offerings that will encourage repeat business. We aren’t interested in ‘deal seekers’ and neither are the merchants. We want to see our neighborhoods thrive.  I often say “I don’t want to live in a Wal-Mart world.”

We have worked diligently to create meaningful relationships with small business owners all across the country and structure offerings so they don’t cripple the business owners, they encourage consumer loyalty and raise brand awareness. This was our goal from the start, and it continues to be today.  We have had several business owners call to tell us “I was able to keep my doors open as a result of running a deal with Daily Deals for Moms.”   This delights us to no end.

We are now in 26 cities and growing. We have Head Moms in each city, with a focus on local. The women we work with are amazing, dedicated, vibrant, creative and strong. We have assembled a dynamic team and created jobs in a time when many, cannot find employment.

Recently, we have seen a lot of big deal companies try to narrow their focus and localize deals. We feel proud, that we were the first, to recognize, it has to be hyper-local and it must be well-intentioned. We are also proud, that we were the first in the industry to offer small businesses the opportunity to cap their deals. If their budget would only allow for 50 to be sold, we would turn off the offer at 50. We look at this as an advertising campaign. We ask business owners to look at their budgets and determine how much they would spend on marketing and advertising?

We are here for the small business owners and we are here for the Moms.

We recently partnered with a few amazing organizations that I wanted to share.

Mamazina Magazine is the ‘Heart & Soul Of Women’; Sharing mother’s perspectives in print and online.  A great tribute to all things Mom, and all things creative, brilliant, inspiring and rock n roll. Joy Rose, the founder, also puts on MAMAPALOOZA… talk about awesome! Moms aren’t just changing diapers and juggling home/work life… we are rockin’ too, didn’t ya know? As if Joy isn’t busy enough, she also runs M.O.M – The Museum of Motherhood. Again, stunning way to capture our diverse lives and women and as moms. Take a moment to check out her nobel undertakings.

We have also carved out a partnership with Independent We Stand. All things local. Taking a stand for small business. Independent We Stand is a movement of independently-owned local businesses across the country dedicated to educating their communities about the importance — and the benefits — of ‘buying local.’ Clearly, this was a match made in small business heaven. We are thrilled to be working with them and our merchants are as well. All small business merchants can add their information to IWS database as a way to raise their search engine traffic, organic search, SEO, and hyper-local awareness.

We are lucky.

We are in the midst of continuing to grow, as well as roll out some pretty awesome stuff (if I do say so myself). Thanks, for your support, as always.

Support local, YO!

Marketing to Moms: Daily Deals for Moms

In Uncategorized on October 16, 2010 at 7:03 pm

THE LIPSTICK ECONOMY
By Jamie Dunham

In this world of Groupon, LivingSocial and other Groupon clones, it is nice to see that one group, Daily Deals for Moms, is actually seeking to help local businesses and Moms, as well as make money. Groupon has been criticized by advertisers for its high commissions and huge volumes that actually can threaten the ongoing profitability of a business when a business has a hard time fulfilling all the buyers the offer has stimulated.

Well, meet Ashley Kingsley and Whitney Trujillo of Daily Deals for Moms who saw there was a way to make daily deal sites supportive for all types of local businesses. The two social media-savvy women understand that Moms make 85% of the household purchases, and thought there was a place for a site dedicated strictly to Moms. Ashley told me that the two owners know their audience well since they are both Moms. So their deals include Mom-focused features like restaurants, photography packages, and kid-friendly offers.

Some of their novel deals have included organic food, home organization, camps, psychic readings and services from a female electrician. Daily Deals suggests at least a 50% offer so it is important for businesses to know their target audience and use the deal to encourage trial.

In addition to keeping it very local, they also let businesses put a cap on the deals so the businesses are not overwhelmed. They were the first to put a cap on the number sold.

Moms, be on the lookout. They are expanding from Denver to Austin, Boston, Boulder, Colorado Springs, Portland and San Diego.

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