Ashley E. Kingsley

Launching a Company

In Uncategorized on October 16, 2010 at 6:46 pm

There is something beautiful about startups. I have always had a soft spot for big ideas and collaborative efforts around bringing an idea to life.  There is something very powerful about taking action on an idea and cultivating it from the way it looks and feels, how it operates and how it is perceived by the public once it is launched.

In April of 2010, I was given a great big opportunity to take a company Daily Deals for Moms and make it my own.  The foundation had been poured, and the ball had been set in motion. It was now mine to take, make and grow.  With the enormity of the project and the stellar potential of the business model, I knew I needed a team mate.

I called the one woman, who is everything I am not. She is precise. Detail orientated. Financially literate and extremely diverse in her ability to make things run from SEO to internal systems management.  I called Whitney Trujillo. A strong blend of business savvy, marketing know-how and all things technical.  We formed a partnership based on strengths and it is going well.

Daily Deals for Moms is comitted to supporting small business, keeping capital local and sharing ‘darn good deals.’ I have always been very passionate about the small business.  I have started service relate vantures soley to work closly with small business.  This is no different and I remain very dedicated to making sure I do everything I can to work with small business with Daily Deals for Moms.

Since April 2010, we have opened up the Denver, Boston, Colorado Springs markets, with Portland, Chicago and several other cities in the line up.  We have feet on the street and are formulating meaningful partnerships and learning a lot about the market as it pertains to modern day advertising and marketing.

The landscape has changed, greatly over the last 5 years. Print advertising  is a dying breed, in most cases. Television advertising is also changing dramatically with the ability to DVR or TIVO programs – there is no need to watch commercials anymore; we can fast forward through all of them.

So what do this mean for business?

It means that performance based marketing companies like Daily Deals for Moms is moving into the space with a much more timely way to reach your consumers, directly, with targeted messages. It is very, very powerful.

Excited for the growth of this company and even more excited to continue working with small businesses, and this time, I get to work with them all over the country. That is really, really exciting.

 

 

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